CresCine launches Vol. 2 of the State of European Film in Small Markets Report
CresCine launched Vol. 2 of the State of European Film in Small Markets Report.
The project is part of the FilmEU Cosmos, the broader ecosystem of initiatives that connect education, research, and innovation within the FilmEU European University. FilmEU itself is a core component of the FilmEU Cosmos.
This second volume of the "State of European Film" delves into critical areas impacting the industry, from data infrastructure and ecosystem analysis to technological innovation (AI and blockchain), skills development, producer training, distribution and exhibition strategies, and audiences.
Take a deep dive into the State of European Film Vol. 2
Continuing our previous work, this report also presents key outcomes and recommendations designed to empower stakeholders with the knowledge and tools needed to navigate the complexities of the modern film world and foster a more competitive, innovative, sustainable, and diverse European film ecosystem. Here are our eight takeaways for industry leaders:
Introducing FIDA - Data Fix to the Competitiveness of the European Film: The lack of reliable, standardized data, especially for small markets, critically hampers strategic planning and investment.
Small European Film EcoSystems: Small European film ecosystems are dynamic, with some markets already showing signs of "re-orientations" by adopting new strategies like production rebates or achieving greater cultural resonance with local content.
Piloting Innovation: Impacts of AI on European Producers: Producers in small European markets view technology, including AI, primarily as an innovative force for improving how films are produced.
How to Use Blockchain Technology to Improve the Competitiveness of European Film Industries?: Blockchain technology shows potential to address fragmentation and opacity in European film industries.
Leap of Faith: The Challenged State of European Industry Skills: Despite a strong desire for continuous learning, the European film sector faces enduring difficulties in upskilling and training.
Competitiveness and Producer Training: Adapting proven entrepreneurship methods can significantly improve the success rate of EU film projects and bolster producer training.
Rethinking Distribution and Exhibition: In a landscape transformed by VOD growth and the COVID-19 crisis, theatrical exclusivity remains crucial, yet the industry is seeing a return to conventional windowing post-pandemic.
Understanding European Audiences: Social activities like word-of-mouth and communal viewing are vital for engaging audiences with domestic films in small markets; however, group viewing decisions often prioritize minimizing risk and controversy.
